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Blow the Whistle on Sunburn!

Thanks to a new initiative, devised and funded by the Myfanwy Townsend Melanoma Research Fund, all children who attend The Pony Club now stand a better chance of escaping the harmful effects of sunburn. 

Launching on the 7th May, www.oksunsafetycode.com is a FREE online resource bank, developed by a leading skin cancer specialist alongside experts in physical education and safeguarding. We’re in good company too; over 30 national governing bodies, clubs and associations who work with children in a whole range of outdoor activities are also backing the initiative!

Taking advice off the page and into action!
The Pony Club is urging members to log on and then follow a simple code to achieve their official accreditation stamp, verifying that specific measures have been met and they actively sun protect kids in their care. A downloadable toolkit provides promotional materials, designed to keep guidelines ‘front of mind’ and ensure that your good practice is supported by parents. 

‘The Pony Club are supporting the Outdoor Kids Sun Safety Code and we will be encouraging all our Branches and Centres to follow the guidelines and become accredited.  It important that those who take part in horse riding are aware that they should be sun protected, and we hope that our involvement will help to instil the good habits at an early age, that last a life time’. 

Why Now?
A recent survey suggests that London 2012 inspired more children to get outdoors and play sport with more than half of the 1,645 eight to 12-year-olds saying they now played more sport than before London 2012. Although this is a positive, outdoor activities subject young skin to ‘prolonged sun exposure’ which can result in sunburn, even on a cloudy day. 

Why Vital?
Figures from Cancer Research UK show that incidence of melanoma in the UK is now five times higher than it was in the 1970s; more than 13,000 people develop melanoma each year, compared with around 1,800 in the mid-1970s.

The Skin Cancer Foundation estimates that 80% of lifetime sun exposure occurs during childhood and that just one blistering sunburn can double the risk of getting melanoma later in life. We believe that targeting children’s attitudes and behaviour at a young age will encourage good habits which will last a lifetime.
Says Julia Bradbury ““I am a lover of the outdoors but also aware of the harmful effects of the sun; so I am delighted to be part of the creation of the Outdoor Kids Sun Safety Code.  We owe it to all children to do our best to make sure they are safe in the sun.”

For further information see the Outdoor Kids Sun Safety Code www.oksunsafetycode.com



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