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Dealing with the press or media can feel a bit daunting, so we have put some useful bits together for you to refer too when dealing with the press on behalf of your Branch or Centre.
If you would like to speak to someone in person about dealing with the press please email email@example.com.
We love to see you all doing your own marketing to attract Members to your Branch or Centre, and The Pony Club as a whole. The Pony Club’s brand is really important and we want it to continue in that vein.
As a tool we have created a Corporate Guide to help you when you are putting your Marketing material together. The guide will help you understand which logo formats are best to use for your publications, which fonts you should use and what the pantone colours for The Pony Club are. In a sense it helps us all ‘sing from the same hymn sheet’ about The Pony Club!
To help save you time we have also made up some templates for Member recruitment. We also have a template for your genric Branch information to use for situation such as having a Branch ball or fundraising activity. The templates allow you to simply fill in your Branch or Centre details whilst keeping the design and theme.
As an overview, why not have a read through Using The Pony Club as a Brand before finding out more about the individual areas using the tabs below.
Download The Pony Club Key Facts
Download info on Attracting Media Interest (PDF)
Download an Example Press Release (PDF)
Download a Press Release Template (Word Format)
Download Top Tips for Promotion (PDF)
The Pony Club has a Corporate Guide which should be used by Branches and Centres. View the Corporate Guide and Notes
The leaflets below can be used to help recruit new Members. We recommend that you download these files and take them to a local printer who will be able to produce these for you.
Download the Branch Membership Leaflet
Download the Centre Membership Leaflet
The posters below are templates which can easily be customised. Simply download the template, click in the editable areas and change the text as required. You can then save, print or email the posters as required.
Download a Template Poster for your Events
Download a Template Recruitment Poster
Note: If you are having trouble downloading or altering the templates, we recommend that you check you are using the latest version of Adobe Reader which can be downloaded for free from http://www.adobe.com
The leaflets below can be used to both help recruit new Members, and be used by existing Members as a check list and guide for their learning. We recommend that you download these files and take them to a local printer who will be able to produce these for you.
The leaflets below can be used to both help recruit new Members, and also increase interest awareness in the various Pony Club disciplines. They can either be printed from your computer or taken to a local printer.
It is really important that as a Branch or Centre, representing The Pony Club, you are utilising a good quality and up to date version of our logo. If you are unsure what an incorrect logo might look like, then download our
Correct Display of the Logo document for examples.
The Pony Club can supply logos in a wide range of formats. Please contact firstname.lastname@example.org for more information.
You can also view our Corporate Guidelines for more information on what logos are available and how you can use them.