About the Brand

The Pony Club announced the results of its brand review at the annual conference held on March 2nd 2016 at Aintree Racecourse. Harrison:Fraser undertook the review on behalf of the Pony Club and a copy of the presentation from Harrison: Fraser can be viewed here.

This site is designed to help you understand and access the refreshed brand for your Branch or Centre, and in the coming weeks we will be adding more resources to it that will help you promote your Branch or Centre and recruit Members. We would also very much like to hear from you about what you would like, and you can talk you here.

Important Note: Thank you for all the feedback we have received since the launch regarding the ‘roundel’ which forms the graphic part of the logo. The specific items mentioned were the hat, chaps, saddle and numnah/saddle cloth and these elements have been re-visited this as a result of your feedback. Having listened to this, and with the support of the Board of Trustees, we have made some small amendments to the rider and the equipment which forms part of the image. We are obviously mindful that a number of you are using the new logo, but the changes are subtle and on clothing garments especially will not have a hugely altered appearance, so we would ask you to replace it with the updated version as the opportunity presents itself going forwards. We are very sorry that this represents more work, but we have been keen to respond to the feedback and adjust the logo accordingly.

To obtain copies of the updated version of the logo please click here.

If you have further questions about the refreshed brand and the results of the review you may like to view our Brand FAQs.